Supermarket Dish

Supermarkets constantly adapt offerings to reflect the ever-changing palette of the consumer, heavily influenced by global food trends. One day you may notice an influx of plant-based products, and the next, a dedicated section for fermented foods like kimchi or kombucha. Influences from international cuisines are evident in the array of spices, niche ingredients, and pre-packaged meals that cater to adventurous home cooks. Supermarkets are also expanding their ‘free-from’ ranges, catering to dietary requirements such as gluten-free or dairy-free, with innovations in these products often indistinguishable from their conventional counterparts. The rise of ‘superfoods’ has seen a surge in products like quinoa, chia seeds, and spirulina. Provenance is another key trend, where consumers demand to know the origin of their food, resulting in supermarkets sourcing more products locally, providing traceability, and supporting local economies. Such trends not only enrich our culinary experiences but also push supermarkets to become curators of global gastronomy.